The Department of Trade and Industry (DTI), in partnership with Jollibee Foods Corp. (JFC) and the Jollibee Group Foundation (JGF), is opening opportunities for more than 100 Filipino entrepreneurs to potentially join the fast-food giant’s supply chain.
Some 106 owners of micro, small and medium enterprises (MSMEs) participated in the “Joy in Learning: MSME Meet and Learn” session on July 2, 2025 at Jollibee Plaza in Ortigas Center.
The initiative offers direct mentorship from Jollibee Group executives, focusing on how to integrate smallholder farmers and MSMEs into its value chain and help them scale through both business-to-business and business-to-consumer models.
“By equipping entrepreneurs with the tools, knowledge, and networks to be part of value chains like Jollibee’s, we help them generate sustainable income under Bagong Pilipinas,” said DTI Secretary Cristina Roque.
She encouraged MSMEs to maximize DTI support programs to help grow their businesses.
“To our MSMEs – keep learning, keep growing, and keep moving forward. Don’t let challenges stop you. There’s always light at the end of the tunnel. If others, you can,” she said.
