Smart Communications Inc. has emerged as the country’s top wireless broadband provider in terms of subscribers, serving more than 430,000 users nationwide as of the first quarter of 2025.
The total gives Smart a 44 percent share of the wireless broadband subscriber base, placing it ahead of its nearest competitor, which holds 42 percent over the same period.
The company’s recent performance follows the rollout of Smart Home WiFi, a brand targeting households in areas with limited access to fiber connectivity. Among its key offerings is the Smart 5G Max Turbo WiFi, a prepaid plug-and-play device that connects up to 15 devices at once. Designed for use in homes, dormitories, or small offices, it provides broadband access in areas where fixed-line options are unavailable.
Smart Home WiFi runs on the company’s 5G network, which supports high-speed downloads, smooth video streaming, and lag-free mobile gaming. The brand is part of Smart’s broader push to expand wireless services in underserved communities.
The company also continues to roll out 5G infrastructure nationwide under the PLDT Group, which is investing in its integrated network to improve customer experience.
Smart Chief Operating Officer Anastacio R. Martirez said the growing subscriber base reflects customer trust and the company’s efforts to expand access.
“The growth of our broadband subscriber base is just the beginning,” Martirez said. “Our customers can look forward to more products and services tailored to their lifestyle needs—powered by our world-class network.”
