Forest Lake Development Inc. reported record-breaking sales of over P3.8 billion in 2024 during its 11th National Sales Convention held April 24–25 at Dusit Thani Mactan, Cebu. The two-day event gathered over 480 participants, including sales leaders, agents, executives, investors, and bank partners.
The memorial care provider highlighted its recent national expansion, the rollout of its Libre Burol program across Central and North Luzon and the Visayas, and the opening of a chapel in Iloilo. The company also expanded to new markets in Zamboanga North and Kidapawan.
“This convention marks a year of strategic growth—not only with record-breaking sales, but in operations that continue to align with the evolving needs of Filipino families,” said Forest Lake president and CEO Alfred Xerez-Burgos III.
He credited the company’s sales teams and partners for sustaining momentum, citing efforts in product innovation and service delivery as key to building Forest Lake’s reputation in the sector.
The event concluded with a gala featuring singer Gary Valenciano and dance group Maneuvers Ignite. The entertainment program was attended by Forest Lake’s premier investors and banking partners, marking their first participation in the annual gathering.
Forest Lake chairman Alfred Xerez-Burgos Jr. said the company’s continued success reflects its long-term vision of providing accessible and dignified memorial care.
“More than touting the numbers, we are commemorating the legacy we continue to build—one rooted in compassion, dignity, and service,” he said.
Forest Lake said it remains focused on expanding its Total Memorial Care services to more Filipino families nationwide in the coming years.
