Cultural micro, small and medium enterprises (MSMEs) in the Philippines are encouraged to embrace innovation, while preserving tradition to remain competitive in an evolving market.
Experts emphasized this during a symposium hosted by the Philippine APEC Study Center Network (PASCN) of the Philippine Institute for Development Studies (PIDS) in collaboration with Xavier University (XU)-Ateneo de Cagayan on March 10, 2025.
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