Korean beauty brand Laneige has named K-pop idol Jin of the global group BTS as its first male ambassador for its latest skincare campaign.
On Monday, Sept. 30, Laneige announced that the singer is now part of its growing list of ambassadors, which includes travel influencer Won Ji and American actress Sydney Sweeney.
As part of his partnership with the brand, Jin stars in Laneige’s latest campaign featuring its bestselling Cream Skin line.
Jin expressed his gratitude for becoming the brand’s first male ambassador.
“I am truly delighted to become a brand ambassador for a brand that is loved by so many people around the world. I am thrilled to start my beauty journey with Laneige and eager to share what we have in store,” Jin said in a statement.
