Cebu Pacific has bagged the Best Employer Brand award for the second consecutive year at the LinkedIn Talent Awards 2024, demonstrating the airline’s continuous efforts to engage with talents in a meaningful way.
The budget airline was hailed as the Best Employer Brand among Philippine companies with 1,000 to 5,000 employees on LinkedIn.
“We are honored to receive this award from LinkedIn for the second year in a row. Moving forward, we will stay committed to meaningfully engaging with our current employees and future talents, empowering them to make a valuable impact in the aviation industry as Moment Makers,” said Felix Dan Lopez, CEB’s Chief Human Resources Officer.
The LinkedIn Talent Awards are data-driven recognition awarded by LinkedIn to companies based on their use of LinkedIn Talent Solutions and activities on the LinkedIn platform.
CEB was also a finalist for the Talent Insights Pioneer category – an award that recognizes companies who have utilized LinkedIn Talent Insights to make informed talent decisions with real-time insights.
Over the years, CEB has continuously enhanced its employee engagement initiatives by organizing activities that aim to strengthen staff camaraderie and activating LinkedIn Learning to promote upskilling and self-paced learning. Just recently, CEB was able to expand its pool of LinkedIn Learning accounts by making more licenses accessible to more than 4,000 CEB employees.
The airline has also sought to make the workplace even more inclusive through equal employment opportunities and programs that celebrate every Juan’s individuality.
As a testament to these efforts, CEB earned its Great Place to Work® certification this year following a positive evaluation of its employee experiences in key areas such as fairness, respect, and camaraderie, among others. CEB is the only airline in Southeast Asia that has achieved such a distinction.
CEB is also the only airline to be recognized as among the top 100 best employers for fresh graduates in 2024 by careers and education technology company Prosple.
The airline continues to keep its doors open to talents aspiring to develop their career in the aviation industry.
