GIGIL, the ad agency that recently sparked controversy after changing Makati’s Gil Puyat street signs to “Gil Tulog,” has issued a public apology for its campaign.
“We sincerely apologize to the Puyat family and everyone affected by our campaign… We recognize the issues caused by our recent campaign,” Gigil posted on Tuesday.
The agency said although it secured all the necessary permits and clearances, its “approach had resonated differently and so the campaign was immediately discontinued.”
“Understanding the distress the project caused, we have personally reached out to members of the Puyat family to convey our regrets and express our respect for former Senate President Gil Puyat’s legacy,” Gigil wrote.
The agency concluded its statement by saying it will put in place “more stringent measures” to prevent a similar incident.
Gigil’s apology follows a public statement released by advertising regulatory body Ad Standards Council (ASC) expressing deep concern over the “recent desecration of the street name “Gil Puyat.’”
The family of Gil Puyat earlier filed a formal complaint with the ASC, requesting the involved ad agency to be “suspended or banned” from the body.
