Whether dyed with a deep shade of blue or kept long until one’s waist, a person’s hair can tell a lot about someone’s character as it usually serves as a form of self-expression to many. Because of this, a lot of people make it a point to make sure that their hair is well taken care of as it can boost their self-confidence as they go about their day.
Health and beauty retailer Watsons makes this endeavor easier with its newest “Hair Finds For All Kinds” campaign, featuring a range of deals and offers on hair care essentials.
Watsons Philippines Customer Director Jared de Guzman shared that the campaign is geared towards addressing the needs of people bearing all types of hair.
“Our campaign is really ‘hair finds for all kinds’ because what we’re seeing is that it’s not enough just to have [deals for people with] straight hair. There’s different styles na from wavy to curly to colored to rebonded,” said de Guzman.
Running from July until August, customers can enjoy Buy 1, Take 1 deals and up to 50% discounts on various hair brands such as Naturals by Watsons, Hairfix, Hair Treats, L’Oréal, Vitress, Revlon, Head & Shoulders, Palmolive, Moist Diane, Kiss, Hana, Monea, Curls, Gatsby, and Mise en Scene.
Apart from the deals that are up for grabs, Watsons’ hair care campaign also involved the retailer’s commitment to empowering its customers through a DIY hair coloring challenge. Three random shoppers were invited to step out of their comfort zone and try on a new hair color using one of the DIY hair colors available at Watsons.
Watsons Philippines Senior Category Manager Pat Muyco shared how the retailer was focused on helping its consumers navigate through their hair care journey with their offerings.
“We want to be your partner for your entire hair care journey from healthy washing and conditioning to revitalizing treatments and styling essentials, even your hair color essentials,” said Muyco.
The campaign launch last July 17 at the Watsons SM Mall of Asia also featured hair care brands L’Oreal Paris Excellence, Hairfix, Hair Treats, Naturals by Watsons, and Kiss Philippines where they shared some of their product offerings.
Customers can avail of the hair care deals in any of Watsons’ physical stores nationwide or through the Watsons App.
Aside from the deals, Watsons Club members are also given an additional treat where they can avail of tickets for the upcoming Watsons Playlist P-pop Concert at the Mall of Asia Arena on Aug. 18, which will feature performances from P-pop acts SB19, Kaia, HORI7ON, Alamat, and G22. Further details about how to buy tickets are available on watsons.com.ph.
