For Filipinos, there’s something magical about BBQ— the aroma, the sound of sizzling meat, and the unique flavors of marinades all coming together.
“Inihaw” has become a vital part of every Filipino celebration. From birthdays to festivals, every Filipino family’s table has its version of grilled meat, whether it’s fish, chicken, squid, or pork.
This has always been the mantra of the fast-food chain Mang Inasal—to be part of every Filipino’s milestone.
Known for its flavorful grilled chicken, Mang Inasal celebrated its 20th anniversary last year.
Mang Inasal President Mike V. Castro told Manila Standard Cravings that Filipinos have patronized their products over the years.
“Siguro dahil nahuli namin ang panlasang Pilipino. You know where you can get the delicious Chicken Inasal, the tasty Pork Barbecue. Then after eating, it’s perfect to have the Halo-halo or Crema de Leche as desserts. For merienda, you can have the Pork Palabok or you can have the Empanada,” Castro said.
“And all of that, when combined, that’s why we call it a fiesta. The simple joys of a Filipino family are satisfied by Mang Inasal. That’s why we are so happy that we are supported by the Filipino families,” he added.
To further strengthen its commitment to delivering high-quality grilled food, Mang Inasal launched its newly-improved pork BBQ, alongside the announcement of its newest endorsers—Anthony Jennings and Maris Racal.
When asked what was the difference between the new pork BBQ and its previous version, Castro said: “Pork barbecue was already a part of Mang Inasal’s menu but what we did the past few months was we improved its juiciness and tenderness.”
“So now, when you try Mang Inasal [pork BBQ], you will taste its smoky-sweet flavor. At the same time, as soon as you take it off the stick, you won’t have a hard time because it’s already soft and juicy,” he added.
Castro also revealed that Mang Inasal diners will soon enjoy breakfast meals.
The breakfast meals are now up for grabs in 10 stores and are set to be available nationwide next year.
