A study reveals that more Filipinos are now tuning in to podcasts. The ‘Beyond the Headphones: The Portrait of a Podcast Listener as Filipino’ report indicates that over 17 million internet-connected Filipinos, or 19.8 percent of the internet-connected population aged 16 to 64, listen to podcasts weekly, up 2.6 percent from 2023. About 74 percent of those surveyed listen to comedy podcasts like The KoolPals, followed by personal development (64% percent), culture (55 percent) and politics (49 percent).
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