Clothing brand Bench has named EXO’s Baekhyun as its newest ambassador, adding another K-pop star to its roster.
In an Instagram post, Bench shared a video that showed Baekhyun having a blast during the photoshoot for his newest endorsement.
“Welcome to the BENCH fam, [Baekhyun]!!!” the caption read.
The K-pop idol joins the roster of Korean artists that includes popular groups like ENHYPEN, ITZY, and Stray Kids.
Baekhyun debuted as a member of EXO in 2012. The group quickly rose to superstardom, achieving immense popularity in Korea and internationally.
He then began his solo career with the mini-album “City Lights”.
Next month, the singer is set to return to the Philippines for his “Lonsdaleite” concert tour, happening on April 13, at the Araneta Coliseum. Ticket prices range from P4,000 for Upper Box Regular to P13,000 for VIP Standing.