GMA Network Inc. said Monday it maintained its leading position in the broadcast and online industry in 2023.
It cited Nielsen TV Audience Measurement (TAM) ratings data showing that GMA – together with GTV and digital channels I Heart Movies, Heart of Asia, Pinoy Hits and Hallypop – tallied a combined people net reach of 94 percent or a projected 73 million viewers in Total Philippines.
Its main channel, GMA, remained the most dominant channel in Total Philippines, with a 93-percent net reach, or a projected total of 72 million viewers nationwide.
Meanwhile, GMA Network’s flagship AM and FM radio stations maintained their top-ranking positions in 2023.
It said that for full year 2023, Super Radyo DZBB 594 recorded an audience share of 29.9 percent based on Nielsen Radio Audience Measurement (RAM) data, while closest competitor DZRH 666 tallied 28.9 percent.
The AM station’s performance extended beyond Mega Manila, with Super Radyo Iloilo emerging as the number one AM station in 2023 with a total audience share of 46.9 percent.
Barangay LS 97.1 Forever led other FM stations by a wide margin, averaging a 42.5-percent audience share against Love Radio 95.1’s 15.5 percent. GMA said its FM stations also ruled the airwaves outside Mega Manila.
GMA Network operates 108 TV stations and 21 radio stations throughout the Philippines.
Besides analog broadcast stations, the network ventured into more digital and online platforms with the aim of making information even more accessible.
Based on Tubular Labs data, social media video views for all GMA online properties drew billions of views from January to December 2023. Consolidated online viewership numbers reached 26.9 billion on Facebook and 8.9 billion on TikTok.
GMA Integrated News and GMA Public Affairs’ social media pages drew billions of views from the same period. Online viewership numbers for these properties reached a total 21.9 billion views, it said.
