Heaven Peralejo graces 2024 GSM calendar embodying the spirit of Philippine fiestas
Young actress Heaven Peralejo has been unveiled as Ginebra San Miguel’s Calendar Girl for 2024. The announcement was made during a festive media launch at The Westin Manila, Mandaluyong City.
Expressing her enthusiasm about the endorsement, Heaven fondly recalled her first taste of Ginebra at the age of 18, marking the beginning of a cherished relationship with the iconic brand.
“I’ve always admired Ginebra San Miguel’s rich heritage and its deep connection to Filipino culture,” shared Heaven. “Being named the calendar girl is a dream come true, and I’m incredibly honored to represent this brand that I’ve come to love.”
Centered on the theme “Philippine Fiesta,” the 2024 Ginebra San Miguel Calendar showcases six captivating layouts, each inspired by the vibrant and diverse fiestas that color the Philippine landscape.
Ron Molina, GSMI Marketing Manager, expressed the calendar’s significance as a symbolic representation of optimism and unity, envisioning a future brimming with joyous celebrations.
GSMI Group Product Manager, Paolo Jose Tupaz, lauded Heaven’s authenticity, perseverance, courage, and infectious zest for life, emphasizing how she seamlessly embodies the spirit of Ginebra San Miguel and the essence of Philippine fiestas.
“Heaven is an epitome of resilience and unwavering optimism, qualities that resonate deeply with our brand and the Filipino spirit,” remarked the executive.
The calendar beautifully captures the Philippines’ rich cultural tapestry, featuring Heaven amidst captivating settings inspired by various festivals. From the colorful Panagbenga festival in Baguio to the lively Masskara festival in Bacolod, each layout pays homage to the vibrant spirit and unique traditions of the corresponding celebration.
In the “Panagbenga” layout, Heaven radiates joy and beauty amidst a sea of vibrant floral displays, mirroring the festival’s exuberant atmosphere. The “Heavenly Lights in Lantern Festival” layout features Heaven enveloped by a mesmerizing display of giant lanterns, symbolizing hope and prosperity. “Heavenly Heights in Higantes” showcases Heaven alongside towering papier-mâché puppets, aligning with Ginebra’s unwavering commitment to excellence.
The fourth layout, “Heavenly Design in Pintados,” draws inspiration from the historical Pintados Festival in Leyte, highlighting intricate body paintings that symbolize the resilience and artistry of the Pintados tribe. “Heavenly Blessings in Kadayawan” portrays Heaven surrounded by an abundance of fruits and vegetables, embodying the wealth of culture and nature’s bounty that the Kadayawan festival celebrates.
Rounding off the collection, the “Heavenly Smiles in Masskara” layout captures the vibrant masks and infectious energy of the Masskara festival, reflecting Ginebra’s “never-say-die” attitude and the Filipinos’ unwavering spirit of resilience, a trait that Heaven has exemplified throughout her journey, particularly during her mother’s battle with cancer.
Serving as more than just an artistic showcase, the 2024 Ginebra San Miguel Calendar holds a significant place in the brand’s illustrious history, commemorating its 190th anniversary. Beyond its aesthetic appeal, the calendar stands as a testament to Ginebra San Miguel’s enduring legacy of crafting iconic moments and flavors that have become an integral part of Filipino festivities for nearly two centuries.
