Manila Electric Co. vice president and corporate communications head Joe R. Zaldarriaga, who also sits as trustee of the Public Relations Society of the Philippines (PRSP), shares his insights to communications professionals on how to effectively connect and resonate with stakeholders. Zaldarriaga, who has nearly four decades of professional experience in communications and the media, led the discussion on building and strengthening linkages during the third PRSP general membership meeting in Makati City.