Shang Properties, the Philippines’ leading luxury real estate developer, welcomed a new era of sophistication with its refreshed brand identity.
The event, themed “Filipino in Details,” showcased the company’s new logo, branding, and upcoming luxury projects.
The new identity was unveiled through a brandfilm that highlighted Shang Properties’ philosophy of paying attention to big or small details.
The new logo features a clean and more streamlined look, with text updated to reflect a subtle tone of modern luxury and sophistication. The Crane, a Shang Properties icon that has signaled power, strength, and permanence, has been retained to show the company’s lasting commitment to creating inspired spaces that are thoughtful and meticulously designed with harmony in mind.
The refreshed look better reflects Shang Properties’ design philosophy: uncompromising vision, elegance, and harmony in all details.
“Our refreshed logo and branding marks the beginning of a new era of sophistication,” said Shang Properties President and CEO Wensley Krueger. “The luxury real estate market continues to change and evolve and we strive to be at the forefront of change. We want to redefine luxury and set new standards. Our journey is just beginning and we are honored to continue creating Exemplary Life Spaces.”
During the brand launch, Shang Properties also introduced its latest properties, which are set to become the next coveted addresses.
One of its latest projects is Laya by Shang Properties that is located in Pasig City where residents can treat Laya’s modern and thoughtfully designed spaces as their canvas, where they have the freedom to design for their own self-expression.
The program also trained the spotlight on its recently launched developments, including Shang Residences at Wack Wack, and the two projects under Shang Robinsons Properties, Inc., a joint venture between Shang Properties and Robinsons Land Corporation, Aurelia Residences and Haraya Residences. Additionally, the developer teased guests on two upcoming projects in Cebu and Quezon City.
According to Krueger, Shang Properties’ new brand identity is also a testament to its commitment to creating Exemplary Life Spaces that are both luxurious and sophisticated.
The company’s new logo and branding are sure to resonate with discerning buyers who are looking for the best that the luxury real estate market has to offer.
“Our refreshed logo and branding marks the beginning of a new era of sophistication. The luxury real estate market continues to change and evolve, and we strive to be at the forefront of change. We want to redefine luxury and set new standards,” he ended.
To learn more about Shang Properties, visit the website at www.shangproperties.com.
