After a 40-year wait, Pangasinan is making its international debut at Manila FAME, showcasing the creativity of 10 exceptional MSMEs. These artisans, nurtured under the ABOUND project, are set to present world-class ‘Made in Pangasinan’ craftsmanship at this prestigious trade exhibition. ABOUND aims to discover artisans and provides coaching and mentorship.
With strong support from Pangasinan Gov. Ramon V. Guico III and local agencies, the province proudly presents these micro, small, and medium enterprises (MSMEs) that offer an array of export-quality products, from luxurious fashion pieces to tropical-inspired home furnishings.
The much-awaited Manila FAME trade show, returning on-site after three years, will take place from October 19 to 21 at the World Trade Center. This event marks Pangasinan’s first appearance in four decades.
“Promoting the province’s diverse creative industries through prestigious trade events like Manila FAME is a key part of the bigger economic growth initiatives in Pangasinan. MSMEs play a vital role in ensuring inclusive economic growth in the province, as they can help accelerate trade and exportation,” says Gov. Guico. “I believe that the MSMEs joining the Manila FAME will represent the best of everything made in Pangasinan. They embody what Pangasinan, Ang Galing truly means.”
Among the featured artisans are Herwin Buccat, Blades, Erastus, ILO, WELAB, Alma, Rach, Cawayan, Joy, and the emerging talents of B6, who have honed their crafts through the ABOUND project.
The initiative was initiated with the support of the Artisan Empowerment Association (AEA), driven by businesswoman and chairman of the board of the World Citi Group, Arlyn Guico, and entrepreneur and CEO of the brand Mele + Marie, Rosemarie Oamil, aiming to uplift Pangasinan’s MSMEs and their handcrafted creations.
“Artisan Empowerment Association equips budding designers and entrepreneurs with capacity-building resources and opportunities like mentorship and training programs that enable them to showcase their work to a wider market so they can uplift their lives and their communities,” says Guico.
“Our vision is to help Pangasinan-based artisans reach their highest potential through quality assurance and business development. As we prepare to present our remarkable MSMEs and their diverse product categories at Manila FAME, our vision for a prosperous Pangasinan is more vivid than ever,” Rosemarie Oamil emphasized.
Visit Manila FAME from today until October 21 at the World Trade Center to witness these outstanding Pangasinan MSMEs and their exceptional artisanal creations up close.
You may reach the author at joba.botana@gmail.com
