Loyalty program

Digital Advantage Corp. (SM Advantage Card) head of sales and marketing Jay Beltran (center) shares how the SM Advantage Card has become ‘one of the most pervasive loyalty programs in the country’ during the 29th National Retail Conference and Expo at the SMX Convention Center Manila in Pasay City. With Beltran are (from left) Philippine Retailers Association president Roberto Claudio Sr. and PRA chairwoman Rosemarie Ong. SMAC is SM’s loyalty program with a wide network of stores including The SM Store, SM Markets, Specialty Stores and other partner merchants where its members earn and redeem points every time they shop.