Italian tennis player and Boss brand ambassador Matteo Berrettini is the latest major name to be showcased in the brand’s “Performance” campaign, launched this month.
The look and feel of the social-first campaign incorporates a minimalistic and future-facing laboratory setting with an elevated, grey-toned palette, and a set that features floating ceiling lights to add to the overall mystique of the campaign’s mood.
Portrayed in a series of sleek short films, the individual vignettes showcase the unique designs of the dynamic Performance range, which offers state-of-the-art pieces that adapt to the wearer’s everyday lifestyle.
The first vignette showcases Tech Travel pieces: lightweight, easy to pack, and versatile with a four-way stretch fabric. The short film spotlights Matteo’s tennis skills, presenting a modern, engaging narrative.
The second film highlights the Dressletic selection: elegant, fuss-free tailoring in a highly flexible, four-way stretch fabric. These premium pieces offer a polished look and dynamic comfort for life on the go.
Lastly, the third clip explores the futuristic Advance Active assortment: quick-drying, stretchy, and reflective sporty styles. Made with technical laminated fabric and seam taping, these lightweight, workout-ready pieces provide protection from the elements and efficient moisture management for top-notch athletic performance and comfort.
The overarching theme highlights the cutting-edge qualities of the entire Boss Performance collection while making the best possible use of Matteo Berrettini’s charisma, charm, and athletic ability.
In the Philippines, Boss is exclusively distributed by Stores Specialists, Inc., and is located at Greenbelt 5, Newport Mall, Rustan’s Makati, Rustan’s Shangri-La, Shangri-La Plaza East Wing, and online at Trunc.ph, Rustans.com, and Zalora.