For the third straight year, media giant GMA Network continues to have the highest trust score among news brands in the Philippines, data from the 2023 Digital News Report (DNR) revealed.
The country’s leading broadcast firm even surpassed its previous record, tallying a 74 percent brand trust rating this year from its 70 percent rating last 2022 in the said research released by the Reuters Institute for the Study of Journalism.
The network’s flagship AM radio station, Super Radyo DZBB, likewise strengthened its position among news brands with the highest trust score, ranking second with 68 percent – also higher than its 65 percent rating last year.
Manila Bulletin, Philippine Daily Inquirer, DZRH, The Philippine Star, and TV 5 also made it to the second spot, while Teleradyo and ABS-CBN followed with 66 and 62 percent ratings, respectively.
GMA Network also scored the highest reach in the country both for online and offline categories.
Online, the Kapuso Network dominated the audience share with GMA News Online scoring the highest weekly reach at 48 percent. It was ahead of ABS-CBN News Online, which only managed 40 percent.
GMA Network also emerged on top in the “TV, Radio, and Print” category, getting the highest weekly reach at 53 percent for its newscasts ‘24 Oras’ and ‘Saksi,’ as well as its second free-to-air channel, GTV.
The recent trust score further strengthens GMA Integrated News’ position as the ‘News Authority ng Filipino,’ having evolved into a dynamic multi-platform mega news organization with the integration of GMA News Manila, GMA Regional TV, GMA News Online, and Super Radyo DZBB in the span of six months.
GMA remains the largest local network with 101 TV stations and 21 radio stations across the archipelago to date.
The Digital News Report 2023 was commissioned by the Reuters Institute for the Study of Journalism to understand how news is being consumed in a range of countries. The research was conducted by YouGov using an online questionnaire at the end of January/beginning of February this year.
