Max’s Group Inc., the country’s largest casual dining chain, announced management changes to realign its focus to its customers as it further stimulates growth across all business units.
MGI will be led once again by Robert Trota as president and chief executive, reporting to the board of directors. In this role, the business units of Max’s Restaurant, Yellow Cab Pizza Co., Pancake House, Krispy Kreme, Jamba Juice, Teriyaki Boy, Sizzlin’ Steak, Dencio’s and manufacturing arm No Bia Inc. will report to Trota.
This change will take effect following the resignation of Ariel Fermin as president effective Aug. 31, 2023.
“Today’s announcement represents the continuing evolution of the business, relying on strengths we have developed and mastered throughout the years,” said Sharon Fuentebella, chairperson of Max’s Group.
“Our course remains unaltered. The customer will always be at the center of what we do. Robert has over 20 years of experience in the food and beverage industry, and together with the board and management team, we will ensure the company’s goals are executed consistent with our vision and mission.”
“Finally, I would like to thank Ariel for his innumerable contributions to MGI. He led the company through one of the most challenging periods of our time. Through his leadership, MGI not only beat the odds during the pandemic, but refined the model for our existing business and established new opportunities in a fast-growing food retail category,” said Fuentebella.