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Thursday, April 18, 2024

Vigan launches tourism campaign

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Vigan City rolls out today an aggressive tourism promotions drive in conjunction with its celebration of this year’s Binatbatan Festival of the Arts.

Mayor Bonito Singson leads the launch of the campaign dubbed “Ciudad de Vigan Pasaporte de Turista” aimed at promoting its rich cultural history while also supporting local businesses.

TOURISM PROMO DRIVE. Mayor Bonito Singson explains the mechanics of Vigan City’s tourism promotion campaign dubbed “Ciudad de Vigan Pasaporte de Turista” which coincides with the city’s celebration of its 2023 Binatbatan Festival of the Arts.

Visitors can get a special stamp on their passport whenever they purchase items or services from partner establishments whereby they earn points which can later on be redeemed for special discounts and freebies.

The Vigan Tourism Passport can be bought at designated booths or online around the City for an affordable price. The booklet comes with locally-made items like Vigan longganisa, Abel Iloko products, or mini burnay jars.

The passport also includes a brief history about Vigan and iconic figures with great contributions to the city’s storied past. A QR code is also found in the booklet that shows the city’s many points of interest.

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Mayor Singson sees this initiative as one of several planned legacy projects for the city with hopes to boost its tourism industry while also promoting its unique heritage and supporting local businesses.

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