Entertainment has come a long way over the years. From traditional platforms, it adapted to an online space that became more accessible to the public anytime, anywhere. While many companies are transitioning online, KROMA Entertainment Inc. opted to combine traditional media with digital elements. Now known as a “tradigital” entertainment company, KROMA launched several projects that left a significant mark in the industry.
“We love using the word ‘tradigital’ because we employ the rigor of traditional media, and we extend it to the digital experience,” said KROMA Chief Executive Officer Ian Monsod during the KROMA Overload trade event last October 24, Monday.
In just six months after KROMA’s launch, the company, through its brands: ANIMA, Kroma PubCo, LiveMNL, NYMA, PIE, Paradise Rising, and Secret Menu, made relevant contributions to film, music, and content creation.
ANIMA, an entertainment production studio based in Manila, is known for releasing several critically-acclaimed films like LSS, Hintayan ng Langit, and OTJ: The Series. And as a new year draws near, ANIMA has a lot in store for its viewers, further emphasizing Filipino talent on the silver screen through an exciting movie lineup for 2023.
First on the list is Nego King Philippines, a local adaptation of the popular Korean series of the same title. Audiences will see Filipino host Sam YG’s negotiating skills to secure a special deal with well-known brands.
The film studio is also venturing toward other film genres to cater to the public’s preferences with its upcoming releases. ANIMA plans to release romantic films, such as Reset U/I, starring Enchong Dee and Alexa Ilacad, and Missed Connections, starring Miles Ocampo, Kelvin Miranda, Chie Filomeno, and JC Santos.
Meanwhile, the production company is also set to release a dark comedy and romance thriller titled MARUPOK AF, starring EJ Jallorina, Royce Cabrera, and Maris Racal.
Yet the film industry isn’t the only entertainment sector the ANIMA plans to develop with their plans. Kroma PubCo also announced the launch of Complex Philippines in 2023. As one of the most recognizable media brands for youth culture in the United States, there is much to look forward to when it comes to content and experiences related to music, sports, and sneaker culture.
Highlighting Filipino talent on the world stage
In every initiative, KROMA always puts the skills and creativity of Filipinos at the center.
PARADISE RISING, KROMA’s music label partnership with 88rising, successfully represented Filipino creativity on the global music stage.
Filipino-Australian singer Ylona Garcia brought over 300 million streams across audio and video platforms for her songs, including “Entertain Me,” which she co-wrote. The track is the official theme song for NEON, the first Filipino agent of Riot Games’ Valorant.
She will perform alongside other Asian talents like Joji, NIKI, Rich Brian, Jackson Wang, and more at the Head In The Clouds Music & Arts Festival on December 9, Friday, and December 10, 2022, Saturday, at the SM Festival Grounds Parañaque City.
“There is so much more to come with KROMA. We are committed as ever to inspire and entertain the world with the best of Filipino creativity, through the most innovative means, to bring Filipino talent to the world stage,” Monsod said.
KROMA has sprinted in the entertainment industry since its official launch, proving that time shouldn’t be a roadblock to producing quality content that supports and emphasizes Filipino talent for everyone to see.