For beauty junkies, especially K-beauty fans, a trip to Korea is definitely incomplete without a quick visit—at least two hours—to its shopping district, Myeongdong.
The bustling shopping area in Seoul is home to a number of fashion, skincare, and cosmetics brands, from mid-range to premium.
Leading department store The SM Store brings a piece of Myeongdong to its beauty section, offering a wide range of Korean beauty brands carefully curated at its K-Beauty zones.
Skincare brands include CosRx, Dear Klairs, Neogen, Mediheal, Leaders, Banila Co, AHC, Esfolio, The Saem, Dewytree, Face Republic, iWhite, Seoul White, Luxe Organix, Fresh, Bling Pop, Jayjun, and SNP.
K-beauty cosmetics brands abound, with choices including BLK (Korean line), Yadah, Club Clio, Peripera, and Vice BT21 line.
“SM Beauty’s K-Beauty Playground is a wonderful place to discover, experience, and play with Korean beauty products to help achieve the signature doll-like makeup and glowing hydrated skin,” said Watsons and SM Beauty customer director Viki Encarnacion.
She added, “We are glad to be the preferred destination of K-beauty lovers in the Philippines. There’s going to be a lot more brands that we will bring in in the coming days for our customers to try.”
