One homegrown leather goods brand, one country, one ad campaign prove that Filipino made products can shine anywhere and at are par with international peers.
After its successful engagement in Montreal, Canada, McJim Classic Leather went to Tokyo, Japan to shoot its latest ad campaign featuring the brand’s quality leather products against a vibrant and trendy backdrop.
“Whether it’s in Tokyo or in Montreal, these ad campaigns only show that our very own McJim can keep up with and stand out in any mega fashion capital in the world, armed with its timeless philosophy of style, quality, and elegance,” says PR entrepreneur and filmmaker Chris Cahilig who directed the shoot.
While the shoot in Montreal exuded a more classic vibe, McJim describes this year’s photoshoot in the Land of the Rising Sun as more fluid, flexible, and innovative—something that resonate with the vibrant and trendy fashion scene in Tokyo. Japan is renowned for its high regard for both function and aesthetic, the same attributes that define McJim’s world-class products.
“Tokyo’s fashion scene is very much alive; it has always pushed the boundaries of style. It can be laid-back, it can be avant-garde, it can be formal. But one thing is constant: It constantly moves forward and adapts to the times, and that is what McJim also embodies as a brand,” says Cahilig.
McJim’s high quality, well-crafted, and functional real leather belts, bags, and wallets complement the trendy Tokyo setting, where all sorts of style, vibe, and influences meet.
For this shoot, the brand lends class and flair to the various flexible looks of a modern gentleman such as casual chic, work and play, and business—“wherever they are in the metro, any time of the day,” adds the director.
The shoot was done in popular destinations in Tokyo, namely the business district of Ginza, the historic Tokyo Station, Marunouchi Building, Roppoggi district overlooking the majestic Tokyo Tower, and the busy Shibuya Crossing.
The shoot was made by possible by a passionate team composed of professional Japanese photographer Yusuke Shirakawa, camera assistant Raita Yabushita, models Yuta Nakata and Brent Olian, hair and makeup artist Julan Tsuda, project manager Takuya Sakai, stylist Mei Komiyama, and production assistants Sho Asai and Kei Sekiguchi. Cahilig and model and 1:43 boy band member Ced Miranda supervised the pictorial.
