In sharing the same goal with the Department of Trade and Industry to build a globally competitive and innovative industry and services sector in the country, global cement manufacturer CEMEX Holdings Philippines recently supported the DTI Rizal Consumer Summit at the Sta. Lucia Mall in Cainta, Rizal.
The summit informed consumers of standards in cement manufacturing and delivery and what they should look for in buying cement products to help ensure a quality of structures and value for money.
Participating in the summit also strengthens CEMEX’s role in Rizal, which is home to its subsidiary Solid Cement Plant located in Antipolo City.
CEMEX recently announced the construction of a $235-million new integrated cement line in Solid Cement Plant.
“The DTI Rizal Consumer Summit is really a venue to be able to reach out and directly exchange ideas, feedback with consumers and for the government and the private sector to understand what the industry needs, and to spread awareness on updates in trade, industry, and investment,” said Alejandro John Eraldo, Quality Assurance Leader – Operations & Technical at CEMEX Holdings Philippines.
“On the part of CEMEX, this platform complements our customer-centric approach to doing business,” Eraldo added.
Eraldo presented to an audience of over 300 participants where he showcased CEMEX Philippines and its commitment to be a responsible investor that delivers innovative cement products and other building solutions.
CEMEX has a total cement capacity of 5.7 million metric tons with Solid Cement Plant delivering 1.9 million metric tons and the Apo Cement Plant in Cebu contributing 3.8 million metric tons.
Eraldo also gave insights on the Solid Cement’s production process and the company’s commitment to passing standards of excellence required by the government, and its efforts for environmental stewardship, safety, and sustainability as priority in all aspects of operations.
CEMEX has carbon dioxide reduction programs such as the waste-to-heat recovery mechanism in facilities, use of alternative fuel and raw materials, and refuse derived fuel.
Social programs such as the Experto Ako, Listo Tayo! Ligtas 24 Oras, and Build Unity make a difference to people’s lives through capacity-building trainings and disaster relief and rehabilitation, Eraldo said.
Around 300 masons have already graduated from Experto Ako and 100 percent of them are National Certificate II passers, he added.
Listo Tayo! has already benefitted over 10,000 students nationwide in partnership with the Department of Education, public schools, and communities. Build Unity has transformed 4 municipalities and 1 city in northern Cebu and helped thousands of families affected by Typhoon Haiyan, the CEMEX official said.
Eraldo then gave tips on buying cement to ensure product quality which is in line with the company’s thrust to give value and operational excellence throughout the customers’ journey.
The event was graced by DTI Undersecretary for Consumer Protection Group (CPG) Ruth Castelo, Regional Director Marilou Toledo, and Provincial Director Mercedes Pareno who recognized the company’s support for such events for consumers and the quality of the Solid Cement facility.
Cleo Duran, Chief of Consumer Protection Division of DTI Rizal, invited the honored guests to visit Solid Cement Plant in Rizal to show a testament of investor confidence in the Philippine market and an example of a facility that contributes to the government’s “Build, Build, Build” agenda.
CEMEX also highlighted its products and facilities in their exhibits present in the summit.
CEMEX has a rich history of improving the well-being of those it serves through innovative building solutions, efficiency advancements, and efforts to promote a sustainable future.
Its high-quality products and reliable services are available in more than 50 countries worldwide.
In the Philippines, CEMEX subsidiaries Apo Cement Corporation and Solid Cement Corporation produce and market a broad product mix of building solutions. These cement manufacturing plants carry the well-established cement brands APO and Rizal.
