Presyong Risonable Dapat, a Trade Department’s program in partnership with the Agriculture Department, National Food Authority and retailers like Robinsons Supermarkets, aims to make cheaper rice available at popular supermarkets and retailers nationwide. Leading the launching of the program are (from left) JG Summit Holdings Inc. chief executive Lance Gokongwei, Pure Rice Milling and Processing Corp. president Jojo Soliman, Trade Secretary Ramon Lopez and Robinsons Retail Holdings Inc. chief executive Robina Gokongwei-Pe.