To highlight the strengths of a modern Filipina, a cosmetics brand brings together two celebrities known for their stunning looks and headstrong personalities: Max Collins and Glaiza De Castro.
Featuring the new tagline, “Next Level You,” EB Advance empowers and emboldens the modern Filipina with products that show off the next level version of themselves through its full range of high-quality, on-trend, and affordable beauty products that work with them.
EB Advance, in a statement, said Collins and De Castro personify the different kinds of beauty of a modern Filipino woman, from classic to edgy. Beyond the physical, they are brave, fiery, strong, and self-assured—women who stand for something.
During a recent photo shoot for the campaign, the two shared their mutual admiration for each other.
Collins said of De Castro, “I love working with her because she gives 100 percent in everything she does. And working on this campaign with her is such a pleasure because we are showing women how to advance themselves through makeup.”
For her part, De Castro said, “I admire how, at her age, she has a clear direction of what she wants to do in life. She knows her strengths and weaknesses and she uses her influence to empower and encourage women.”
Despite their differences, they share one trait in common—they are fearless. This shows in their personal styles. Collins prefers the flirty and feminine look, favoring light, natural makeup shades.
“My go-to makeup products consist of the EB Advance Brow Define Waterproof Brow Liner, EB Advance Lip and Cheek Stain, and the EB Advance Lash Define mascara especially when I don’t want to put too much makeup on when I’m going out,” she shared.
Meanwhile, De Castro’s style is edgy and cool. She loves to experiment. “I love exploring. This is not just in the roles I portray, or when I travel. It also applies to my hairstyle and makeup. I want to see different sides of me.”
Playing around with different looks helped her discover what works and what doesn’t. For her makeup, her surefire bets are the EB Advance LTD Liquid Lipstick in Fire Opal, EB Advance Silky Eye Liner in Onyx and EB Advance Lip and Cheek Stain.
Although makeup is a big factor in boosting their confidence, both believe that being empowered means more than a made up face.
De Castro said being empowered means knowing what a woman wants and standing by her convictions and passions regardless of what people will say or think. “She is daring kasi ang dami mong kakalabanin para sa isang bagay na sa tingin mo ay tama para sa’yo (because you have to fight a lot for things you know are right for you).”
And for Collins, it’s not just being sexy or pretty. “It’s all about being strong and being proud to be a woman. That also means encouraging fellow women by helping her build her confidence as well. We as humans can get judgmental of others but it’s really a conscious effort on my part to avoid being one if I also don’t want to be unfairly judged.”
