New York-based luxury fashion label Coach opens its sixth Philippine store on the first level of Power Plant Mall in Rockwell, Makati.
The nearly 120-square meter space was designed by Coach creative director Stuart Vevers in partnership with William Sofield, designer and president Studio Sofield.
Featuring the brand’s distinctive modern luxury concept, the store environment is warm and inviting, with leather and natural wood finishes that reflect the sophisticated yet playful refinement of New York.
The Rockwell boutique carries Coach’s signature pieces and its fall 2018 collection, which features soft hues and block colors—seen on soft leather Dreamer bags—and stronger appearance of American heritage sportswear as shown on cross body bags, rucksacks, signature print bomber, and varsity jackets for men and women.
The second creative collaboration with Selena Gomez—actress, singer, and face of Coach—is also showcased in the store.
In 2015, Coach began a partnership with SSI Group. The opening is part of Coach’s commitment to build its retail presence and brand visibility in the Philippines.
A ceremonial toast led by Coach vice president and general manager for Tapestry Southeast Asia and Oceania Emmanuel Ruelland and SSI Group, Inc. president Anton Huang was held to formally open the boutique.
Guests who graced the opening party dressed in Coach included Gabbi Garcia, Lovi Poe, Rhian Ramos, Richard Juan, Tim Yap, and Wil Dasovich.
