Filipinos’ love of everything Korean is also apparent on the brands of beauty and skin care products currently on our vanity tables and in vanity kits. The strength of K-beauty wave is so strong that numerous online shops as well as small-scale retailers have popped up in the last few years.
To cater to the country’s K-beauty obsession, personal care store Beauty Bar now carries a selection of Korean beauty brands some of which previously available only online. The local store brings to Philippine shores Neogen, CosRX, dear klairs, CeleBeau, and Yadah.
Neogen
Fueled by a forward-thinking 6-Core biotechnology, this innovative brand’s products are the intersection of the skin care people want—easy to use, customizable, and beautifully packaged—and the skin care people need—gentle, multifunctional, and effective for all skin types.
Neogen’s bestsellers are its foam cleansers and exfoliating pads.
dear, klairs
Built on the principle of “Simple but enough,” dear, klairs gets rid of unnecessary ingredients and dials down to the core of beauty. Instead of colorants, alcohol, parabens, artificial ingredients, and animal ingredients, the brand focuses on what truly matters: high-performing key ingredients at a reasonable price point.
Among its bestsellers are the Supple Preparation Facial Toner which is lauded for its ultra-gentle formulation, and the complexion brightening Freshly Juiced Vitamin Drop.
CeleBeau
A brand built on celebrities’ secret beauty know-how, it takes of-the-moment tips and tricks and applies them to their products. Luxurious and effective, each CeleBeau product promises diamond-like radiance and a blemish-concealing prism effect.
The cooling Star Secret Cushion, moisturizing High Performance Glam Tint Gloss and the pH-adaptive Super Glam Lip Oil are among the brand’s top performing must-haves.
Yadah
Synonymous to wisdom, Yadah keeps clean and healthy skin at the forefront of its brand. Organic and botanical at its core, the brand’s skin care products contain an entire assortment of natural ingredients. Targeting every skin concerns, its skin care lines cover all bases: trouble care, moisturizing, pore care, brightening, men’s care, and cosmetics.
Beauty Bar brings some of Yadah’s best products to its loyal customers, including Yadah Air Powder Pact that mattifies and finishes off every makeup look with flat powder and slim-fit polymer, the whitening and protecting Be My Cushion SPF50+ PA+++, the moistening Be My Tint, and the silky Twin Angel BB Cream.
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CosRX
A cult favorite among skin care aficionados and newbies alike, the brand is recognized across the globe for its three key concepts: simplicity, high performance, and cost effectiveness.
The brand’s front-liners are the zit-busting Acne Pimple Master Patch, the invigorating Low Ph Good Morning Gel Cleanser, and the pre-soaked One Step Moisture Up Pad.
