Henry & Sons Trading and Manufacturing Co. Inc. has deployed The Giving Cart, a brand-new platform that serves premium coffee and quick meals to help spread its cause among commuters and expand its social enterprise’s reach.
A pop-up concept formed under the Foundation for Sustainable Coffee Excellence’s social enterprise TGC, The Giving Cart is expected to be the average commuter’s go-to spot for feel-good indulgences prepared for a cause.
Like other TGC platforms, The Giving Cart will not only reward people with the simple delight of coffee but will also support programs that benefit the coffee farming communities of Benguet. It will offer caffeinated drinks to help uplift the mood of urban travellers across Metro Manila.
“We all know how stressful commuting is,” said FSCE director and Henry & Sons chief executive Michael Harris Conlin.
“We thought of how wonderful an opportunity it would be to welcome all our dedicated road warriors into our cause in the best and most delicious way possible,” he said.
Amidst the bustle of the urban commute, The Giving Cart hopes to make ordinary trips more meaningful and reward people with a chance to indulge in giving as they unwind and savor the simple delight of a satisfying meal or an invigorating beverage priced at P80.
The Giving Cart is set to feature local selections that capture the flavors of the city’s diverse locale, starting with Taytay’s signature Budbod, a delectable medley of fried rice topped with minced tapa, tomato, onion spring and scrambled eggs. Meanwhile, beverage options offered at The Giving Cart include Espresso, Americano, Latte, Timplado, Coffee Quake, Choco Quake and Hot Choco.
One of TGC’s three platforms businesses can adopt—the other two being The Giving Café, a safe haven of comfort and indulgence, and The Giving Caravan, a roving mobile café that brings communities a taste of genuine compassion—The Giving Cart will direct its proceeds to fund programs by FSCE as part of its mission to make the lives of our coffee farmers in Benguet easier.
This includes The Giving Well (atmospheric water generators, water gallons, and filtration tablets), Cup to Seed (livelihood programs and post-harvest facilities), Coffee for Great Minds (educational assistance and trainings), Beans for the Little Ones (mosquito nets, booster vaccines, dental treatment, and basic hygiene kits), and Beans within Reach (programs that promote traceability and connect local farmers to global buyers).
FSCE is a foundation built around the concept of bringing the Philippines back into the global coffee spotlight starting with the empowerment of coffee farming communities of Benguet.
Commuters are set to be rewarded with the break they deserve as the first Giving Cart was deployed at the MRT Cubao Station on Sept. 15.
