The year 1997 was seminal as a year during which two icons were born. The first was Kylie Jenner: currently one of the most influential people on the planet. Case in point: Snap, the company behind Snapchat, in February lost about $1.5 billion in market value when Jenner tweeted she’s done with the messaging app.
Well, she only has 25.4 million followers on Twitter, to date. So there’s that.
Beauty boss and style icon, Jenner has subverted the expectations placed on young women by establishing herself as a makeup mogul and a creative visionary who refuses to allow anything to stand in her way.
The second icon was the adidas Originals Falcon Dorf runner, a shoe which paid homage to the attitude of the time; a daring statement injected into the pinnacle of an era where women weren’t afraid to break the rules and speak their truths.
Twenty-one years later, Jenner and Falcon join forces in a campaign featuring Falcon Dorf—the shoe that pushed the boundaries of what a sports footwear could be with its fashion-forward edge.
“I love ‘90s style,” reveals Jenner. “It’s really inspired many of the color choices in my beauty collections. These looks are definitely a throwback to that time.”
Falcon is reborn for a new generation. While holding tight to its core values that established it as a revolutionary force, Falcon is fresh and evolved in a gray, pink, black, and blue colorway.
Its maximalist design seamlessly pairs with Jenner’s own desire for striking palettes and bold designs, with key features including a paneled construction in classic mesh and suede overlays, a molded heel unit, and reflective detailing. The rubber midsole ties the Falcon together, with juxtaposing accents of color on the forefoot and heel to create a confident silhouette that bridges ‘90s nostalgia with modern energy.
The Falcon campaign will launch globally on Sept. 6. The new Falcon footwear will be available at adidas Originals stores, select retailers, and on adidas.com/falcon.
