Iconic global consumer brand Pepsi partnered with local street wear brand BUM to stage a fashion show of their latest limited edition of merchandise.
Dubbed as ‘#BUMxPepsi Capsule Collection,’ the event was held on June 8 at TriNoma Activity Center.
The fashion show was the first tie up between the global brand and the retail clothing line. The collaboration, which would run for six months, showcases designs that are inspired from the vintage and Retro look of Pepsi.
During the event, fashion and entertainment personalities came to grace the momentous event; the likes of BUM youth endorsers Bianca Umali, Miguel Tanfelix, Jazz Ocampo, Joshua Camacho Bulot, Bryan Doronila del Rosario, Kim Lawrenz Ordonio of JBK Band, Janeena Chan, a TV presenter and lifestyle blogger, DJ Jhaiho of MOR 101.9, and Kapamilya star Andrea Brillantes.
