The Philippine Franchise Association pays a courtesy call to Trade Secretary Ramon Lopez (sixth from left) to find ways on how the department and PFA can work together and create synergies for the advancement of Philippine trade. With Lopez are (from left) Dom Hernandez, representing Jose Magsaysay Jr., PFA director for homegrown food franchises; Ferdinand Negre, corporate secretary; Lorenzo Formoso, chairman of the Philippine Retailers Association; PFA vice chairman Bing Sibal-Limjoco; PFA vice chairman Robert Trota; PFA founding president and chairman emeritus Samie Lim; Trade Undersecretary Zeny Maglaya; Sherill Quintana, PFA director for MSME development and homegrown non-food franchises; Ann Edillon, assistant corporate secretary; and PFA executive director Chit Estrada.
