Kultura in partnership with Department of Trade and Industry (DTI) launched the first Go Lokal! area at SM Makati.
DTI Secretary Ramon Lopez and SM Investments Corporation Vice Chairperson Teresita Sy-Coson with DTI Undersecretary Nora Terrado led the ribbon cutting ceremony during Go Lokal! opening.
The Go Lokal! program showcases quality and innovative Philippine products crafted, designed, and produced by the country’s micro, small, and medium enterprises (MSMEs). It serves as a marketing platform for MSMEs to gain access to the lucrative consumer market, and ultimately, to the global export market.
“Kultura and Go Lokal! are complementary avenues to help our local MSMEs gain retail foothold in the Philippine domestic market,” says Lopez. “We are pleased to open a Go Lokal! together with Kultura as a testament of our collective thrust of inclusive growth and development of our MSMEs.”
Kultura, in the meantime, has become a showcase of local artistry and craftsmanship. By partnering with DTI for the Go Lokal! Project, “it furthers its advocacy by providing a venue for the distribution and promotion of products sourced from MSMEs,” says Kultura’s Ivy Yap.
Go Lokal!’s products are produced by regional and provincial suppliers nationwide and from the DTI’s One Town One Product (OTOP) Next Generation Program, offering consumers, institutional buyers, and tourists, value for money.
These are products made from indigenous materials but modern in design, world class in packaging, and are priced competitively. These products undergo extensive product development from the Design Center of the Philippines to make them suitable for the retail, export, and souvenir markets.
The Go Lokal! product selection at Kultura features: Living: home décor, table top accessories, dinnerware. Streetstyle: new generation personal accessories and apparel. Crafts and Eco-Products: regional arts and crafts, woven materials, ethnic and indigenous products, sustainably-made, eco-friendly products
Go Lokal pop-up store will run throughout the year on the second level of SM Makati.
