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Sunday, November 24, 2024

Michael Kors’ Spring 2017 ad campaigns

Powerful romance is the theme of the Spring 2017 Michael Kors Collection advertising campaign, shot by Mario Testino. “The combination of strength and femininity was at the core of the collection, and Joan Smalls was the perfect embodiment of that spirit,” says Michael Kors.

For the new campaign, Testino captured Smalls luxuriating in a classic car, wearing the season’s standout prints. In hues of azalea and nutmeg accented with white-hot accessories, the bold florals bring chic optimism to the sun-kissed campaign.

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Michael Testino shot the models with a paparazzi-style point of view to capture the on-the-go lifestyle

“The Michael,” Michael Kors campaign brings back house favorite Taylor Hill, alongside Romee Strijd.  

In keeping with the brand’s jet set aesthetic, the campaign follows two supermodels on the go, shot with a paparazzi-style point of view. Photographed by Testino, the glamorous duo showcases a selection of sleek, warm-weather looks from the “Michael” Michael Kors Spring 2017 collection.

Joan Smalls is the combination of strength and femininity as the new face of Michael Kors Spring 2017 campaign

“I wanted to capture the on-the-go, high-glam lifestyle of this new generation of supermodels, shot in a crisp, graphic, warm-weather way,” says Kors.

In the Philippines, Michael Kors is located at Central Square in Bonifacio High Street Central, Greenbelt 5, Newport Mall, Power Plant Mall, Rustan’s Makati and Shangri-La Plaza Mall. 

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