Primed by its commitment to deliver fearless and aggressive media campaigns and innovations, OMD Philippines, led by General Manager Carla Cifra, wins another Media Agency of The Year award (Silver awardee) at the 2016 Campaign Asia-Pacific Agency of the Year Awards at The Ritz-Carlton, Millenia, Singapore.
The two-consecutive wins from 2015 Silver award to retaining this year’s Media Agency of The Year spot, Cifra talks about OMD’s bold media reinvention, “The pursuit of game-changing improvement has been at the heart of our product development in 2016. OMD embraced change through fearless creativity and delivered sharper insights, smarter ideas, and stronger results powered by data. We’ve reaped the results, as we have shown our clients how creative media can bolster business growth.”
Both wins of OMD Philippines were under the leadership of Omnicom Media Group Philippines CEO, Mary Buenaventura, whose strong background in the creative industry has fostered the agency’s media reinvention.
“2016 for Omnicom Media Group was a year of media reinvention. Our objective was to take our media brands in the forefront of creativity in media services. The recognition that we received is very humbling, and a testament of unparalleled passion by our exceptionally talented team who put in a lot of hard work into delivering a creatively diverse and effective work, which made our media better. There are exciting innovations to look forward to in 2017 as we embark on heightening our talent competence, as we continue to strive to future-proof our talents and services,” said Buenaventura.
Campaign Asia’s Agency of The Year Awards is a prestigious media and creative award giving body that is widely recognized to honor the best in advertising and communications industries in the region.