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Saturday, November 23, 2024

GMA Kapuso Foundation signs long-term partnership with AirAsia

GMA Kapuso Foundation (GMAKF) forged a landmark partnership with Philippines AirAsia that will enable the delivery of more aid to places in need of public service.

The signing of the memorandum of agreement (MOA), which marks GMAKF’s first long-term collaboration with a local airline, was held on Oct. 20 at the GMA Network Center with GMAKF Executive Vice President and COO Rikki Escudero-Catibog, Philippines AirAsia Chief Executive Officer Capt. Dexter Comendador, and GMAKF Founder and Ambassador Mel Tiangco.

From left: GMAKF Executive Vice President and COO Rikki Escudero-Catibog; Philippines AirAsia CEO Capt. Dexter Comendador; and GMAKF Founder and Ambassador Mel Tiangco

Under the agreement, Philippines AirAsia will get GMAKF to where it needs to go within its provincial flight coverage areas as the foundation arm of GMA Network embarks on various public service projects under its programs on Health, Disaster Relief, Education, and Values Formation.

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“Our partnership will ensure that timely public service is given to the less fortunate people who need it. If we are able to travel to far-flung provinces for free via a reliable partner-airline, then more of the public’s donations can be spent on direct aid such as relief goods, school supplies, and medicine,” said Escudero-Catibog.

The partnership will also give AirAsia passengers the opportunity to participate in volunteering activities spearheaded by GMAKF in select areas in the country.

Capt. Comendador said that the partnership with GMA Kapuso Foundation “represents another step forward in [their] commitment to the philosophy that no corporation can live apart from the community it serves.”

According to him, “As a truly Filipino airline, we will always extend a helping hand to the communities we serve and we are honoured to partner with GMAKF which shares the same commitment and passion in public service.”

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