The country’s best hairdressers and cosmetologists will see action today as they battle it out with the best in Asia Pacific at the SMX Mall of Asia.
After winning national selection events held in their respective countries, the competitors are ready to outdo themselves during the show entitled “Beauty Showdown in Manila” that promises to be awe-inspiring.
The competitors will display their talents and expertise with wonders of creativity and precision to their creations in the following categories: men’s cut and blow dry, avant-garde color, evening party and bridal make-up; the total look and nail art competition and evening party hairstyle.
Hair and make-up techniques, originality and creativity will be among the criteria for the judges who will be composed of experts from the participating delegations.
Attractive prizes await the winners from the different categories plus a trip to Hongkong for the grand champion.
The most anticipated beauty event will also feature seminars and workshops and a trade fair of over 50 booths featuring local and international beauty items from participating APHCA member countries plus lots of freebies from generous sponsors.
Top stylists from China, Hong Kong and Macau will present the latest cut for men and women in a special show plus GMA 7 artist Alden Richards will have a special number.
Gracing the formal opening today are Senators Bam Aquino and Cynthia Villar, former First Lady Ming Ramos, Hans Sy, Sri Lankan Ambassador Aruni Ranaraja and Thai Ambassador Thanatip Upatising.
The 20th Hair Olympics is supported by the Department of Tourism (DoT) through the Tourism Promotions Board (TPB), Zen Institute, Air Asia, Skin Care Formula by Dr. Alvin, Philbeauty, Selective Professional, Pagcor, Travelpros and GMA 7.
It will be at Hall 4, SMX Convention Center, Mall of Asia, Pasay City.