The local fashion scene is flourishing, and Zalora presents itself as a sartorial force to be reckoned with by partnering with the Red Charity Gala, an annual benefit charity fashion event that highlights the creativity of Filipino fashion designers and icons while raising funds for endeavors under the Philippine National Red Cross and Assumption High School batch 1981 Foundation.
This year, Zalora, in partnership with the Red Charity Gala collaborated with renowned designer Chito Vijandre for an exclusive bag design, produced by and sold exclusively on Zalora. Only 400 pieces of this limited edition bag are available for P995, with all proceeds directed to the Gala’s beneficiaries.
“We are pleased to partner with Red Charity Gala through the limited edition bags sold onsite from featured designer Chito Vijandre and the eight bags from the country’s top designers to be auctioned off. Leveraging Zalora’s platform and our nationwide reach, we are the perfect partner to spread awareness about the Philippine Red Cross’ important initiatives. As one of the country’s leaders in the digital space, it is incumbent upon us to give back to the country’s overall economic development in whatever way we can,” says Paulo Campos III, CEO and co-founder of Zalora.
To add to the special collaboration, it also tapped eight of the country’s top designers to embellish their own Zalora tote bags, showcased in their Pop-up Store in BGC on Sept. 27. These designers include Rajo Laurel, Michael Cinco, Dennis Lustico, Furne One, Cary Santiago, Ezra Santos, and Joji Lloren. Each designer embellished one tote bag as part of the silent auction organized by Red Charity Gala.
“We are very excited to be working with Zalora for the Red Charity Gala. It’s always been one of our goals to promote Philippine fashion, and partnering with Zalora introduces the work of our featured designer to a much bigger market through their site,” says Kaye Tinga, co-chairperson at Red Charity Gala.
This thrilling event only proves that Zalora goes beyond being a one-stop destination for everyone’s style needs, as they aim to make fashion even more relevant, patronizing local art while helping those in need at the same time. Zalora is thrilled to be providing a platform where everyone can also take part in giving back, by simply purchasing one of the beautiful Chito Vijandre bags.
The limited edition Chito Vijandre bag will be available for purchase on www.zalora.com.ph/red-charity-gala/. The Zalora Pop-up Store is located at C3, LG/F, Bonifacio High Street Central, Taguig City.
