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Sunday, November 24, 2024

Dockers launches four pillars

In the UK and USA, they are called fashionmistahs—men who take active interest in their appearance and pay close attention to their wardrobe. Once considered metrosexual behavior, dressing well has become a firmly established part of mainstream male culture.

Go from office to date night in The Clean Khaki

And the local scene is fast catching up with this positive trend. It’s now cool for young Filipino men to flaunt their tastes in clothes and look as good as the women they’re seeing. Fortunately for them, there are menswear brands that are spoiling them for choice. 

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Dockers, for one,  offers a variety of style choices for men. The brand that introduced khakis and the laid-back California style 30 years ago currently features various styles for men’s pants—be it slim fit, casual/rugged or corporate/formal. 

Special events call for refined look of The Best Pressed 

Riding on the momentum of men evolving into more sophisticated consumers, Dockers—as part of its 30th anniversary celebration—has launched The Four Pillars, a new classification system that suggests the type of pants men need for any occasion. 

For everyday wear, The Jean Cut is an ideal choice, with its rugged and easy-going style, double seams, sturdy rivets and five-pocket styling. Made in different finishes, fabrics and colors, combined with a hint of stretch, The Jean Cut makes men look stylish and comfortable. 

Dockers’ The Jean Cut is ideal for men with easy-going style

For men who like the vintage, washed-out look, The Broken-In pants is it. The laidback, lived-in feel of these chinos—plus its touch of stretch and strong double needle—make this style a smart choice for special occasions. 

Smart casual best describes The Clean Khaki. The hip vibe, classic style, clean lines, and variety of colors take the style-savvy professional from office to a night on the town with ease. 

Finally, special events require the refined, classy details of The Best Pressed. These ageless, top-shelf pants come with a sharp center crease and multiple fits for when you have to look your smartest. 

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