Habitat for Humanity Philippines (Habitat) launched its latest initiative —‘The Plus Can Project’—alongside the organization’s celebrity ambassador, Derek Ramsay, on Aug. 3 at the Habitat national office.
Unlike an ordinary donation drive can, the Plus Can has a unique coin slot in the shape of a plus sign (+), illustrating that by getting involved everyone can be a ‘plus’ to humanity.
“The Plus Can means more homes for the homeless, more decent shelter for survivors of disaster, more permanent dwellings for the displaced and more productive communities for our nation,” Ramsay said.
“It is also a reminder that we are all part of a larger family — the Filipino family,” he added.
This latest fundraising project of Habitat aims to encourage more support towards the housing advocacy in improving the situation of housing for the poor in the country.
“Habitat continuously aims to reach out to more supporters to join our advocacy towards building more homes for families, and the Plus Can Project is one of them,” says Charlie Ayco, Habitat for Humanity, CEO and managing director.
“The poverty housing situation of the Philippines of an estimated five million families needs to be constantly addressed by all stakeholders of our society if we are to provide more homes for our fellow countrymen and transform lives for the better,” Ayco added.
