Photos by Sonny Espiritu
World’s leading swimwear brand Speedo is all about fitness this season.
Anchored on the three-year-old Speedo Fit campaign, which inspires swimmers to swim for fitness, the brand introduced new ambassadors—swimmers and otherwise—and five sub-lines of swimwear for different swimming needs via a fashion show at the Samsung Hall in SM Aura Premier.
“This season, we are encouraging people to swim and other athletes engaged in different sports to incorporate swimming in their training,” shared Speedo Philippines Merchandising Manager Annalyn Jimenez.
Models with washboard abs and enviable physique in Speedo’s new collection walked the runway, but the stars of the show were the new brand ambassadors.
London 2012 Olympian Jasmine Al-Khaldi represented the swimming athletes. A multiple national record holder and six-time Southeast Asian Games medalist, Al-Khaldi considers swimming an important aspect of herself. “Not just because of the accomplishments in the pool but also the life lessons, like hard work and resilience, and skills that I have learned in the sport,” she said in a statement.
Because swimming is a low impact cardio exercise, Speedo also tapped other athletes to encourage more to give the water sport a try. Runner Lauren Lim and Yoga practitioner Katrina Mercado join Speedo to challenge fitness enthusiasts to strive for a higher level of fitness by introducing swimming into their routine.
“Speedo wants to champion the sport of swimming and show how anyone who aspires to be fit and healthy should consider swimming as a fantastic fitness activity,” reiterated Speedo International Vice President for Product and Marketing Jamie Cornforth.
“And Speedo as a brand can help inspire fitness consumers achieve their goals and get Speedo fit,” he added.
To make such promise possible, the swimwear label has once again collaborated with the world’s leading athletes, coaches, sports scientists and physiotherapists to design its latest collection for the Fall/Winter 2016 season.
First in the new releases is the Swim Fitness suits, which employ the technology and design of Speedo’s elite racing suits, Fastskin LZR X. The swimwear under this sub-line has Power Mesh Panels to support core areas.
The Competitive collection for training, meanwhile, features creative elements such as colorful graphics, double cross backs, and all over print panel.
Both of the first two collections are made of Endurance+ fabric, which is a blend of PBT and polyester fiber that helps provide chlorine resistance, resists snagging and fading, and maintains long lasting fit.
The new Fastskin suits feature Speedo’s latest innovation, the LZR Racer X. LZR Racer X increases compression for free movement in the water and streamlines the body while the support seams hold the wearer higher in the water thereby making him move faster.
The new Watershorts for men have pocket drainage to prevent water and sand from weighing the wearer down. The stylish and versatile trousers are also quick drying, thanks to its lightweight fabric.
Rounding up the new collection are this season’s Sun Protection range of rashguards, cardigan vests, ¾ pants and full-length pants. All pieces under this range have UVA and UVB protection, and are made of water repellent and lightweight fabric.
Check out the new swimwear at Speedo stores nationwide.
