Skin whitening is still very much the trend in Asia especially in the Philippines, but getting fairer isn’t quite as important as getting even-toned skin. Let's face it, achieving real results takes time and patience and oftentimes, requires a hefty investment.
Our goals for our skin may change over time. It may include correcting a tan gone wrong from overexposure to the sun, brightening a dark spot on the face from a breakout, or generally just wanting a brighter healthier glow overall which will make us look radiant. A lot of us women frequently experiment with beauty rituals in an effort to nail the one formula that will do away with the rest, but using multiple products especially when they are layered on top of each other can actually cause more harm than good.
Being a girl is tough; you have to work hard, do well and look good doing it so it’s always a treat when beauty brands like Olay come up with solutions to make living as a girl simpler.
Olay strives to address every skincare need most especially whitening. After weeks of speculation, Procter & Gamble finally revealed its newest addition to Olay Total Effects – the one-wash wonder which promises fair, radiant skin sans the pain. During an exclusive interview with beauty enthusiasts, Olay unveiled the new Olay Skin Whitening Bar which eight out of 10 Filipinas agree helps to whiten skin from the very first use. Talk about instant results. It is no wonder that the new Olay is quickly winning over fans, including beauty queen, model and entrepreneur Valerie Weigmann. “Getting and maintaining fair skin has never been easier,” she shares. “I love that it comes in a bar; this makes it easy for me to travel with it,” adds the snow-white queen.
New Olay Skin Whitening Bar has a triple whitening system that gently exfoliates, brightens and evens the skin tone. It even contains 90 percent of the active ingredients that come in the Olay Natural White Day Cream. More than its proven efficacy, it is also dermatologically and clinically tested to be gentle on skin with naturally derived ingredients like rose, pearl, and milk extracts. It also has a longer lasting scent and a rich lather that leaves skin soft, smooth and moisturized.
The Olay “one wash wonder” soap was launched in Vask at The Fort and the event was nothing short of loveliness embodied. The event showcased different pastries made of fresh milk served on literally a bed of roses in soft-pink and white to celebrate the three key ingredients in the one wash wonder soap which are rose, pearl extracts and milk. Guests were treated to a sight that is made for fairy-tales and fit only for a princess and true enough, the darlings that make up the Philippines’ modeling and entertainment industries were present, making the event nothing short of beautiful.
Jia Salindong-Du, P&G country leader for personal care, shares that the vision of Olay is to build a deep understanding of women around the world and that they are committed to make every woman look and feel her best by providing the best skin whitening and anti-ageing all-in-one product in the market.
For more about Olay products and updates, visit OlayPhilippines on Facebook.
