ABS-CBN Corporation announced the appointment of Cory Vidanes as chief operating officer (COO) of broadcast, effective today.
Vidanes will continue to lead and oversee the total channel programming, artist development, on-air operations, events management, and overall revenue and profit delivery of Channel 2. Together with the Content Development Council headed by chief content officer Charo Santos-Concio, Vidanes will manage the development of new concepts for Channel 2 and the ABS-CBN TVplus channels Yey, CineMo, and Knowledge Channel.
She has been instrumental in making Channel 2 the most watched TV network in the country in 2015. Under her leadership, Channel 2 dominated the primetime block whole year round with shows such as The Voice Kids, FPJ’s Ang Probinsyano, Nathaniel, Pangako Sa ‘Yo, and Maalaala Mo Kaya.
Vidanes’ leadership is also marked by her commitment to public service. She has spearheaded the preparation and execution of the network’s relief operations and donation drives for victims of natural disasters, including the successful “Tulong Na, Tabang Na, Tayo Na” campaign’s T-shirt fundraising and benefit concerts for the survivors of Typhoon Yolanda in 2013.
She is a recipient of the CEO Excel Award from the International Association of Business Communicators (IABC) Philippines in 2014 and was named one of People Asia magazine’s “People of the Year” in 2013 for her vital role in ABS-CBN’s achievements.
She began her career in television at BBC-2 in 1982. She joined ABS-CBN in 1986 as associate producer and was later appointed to various positions in the company – executive producer, assistant production manager, production manager, production director, head of TV production, Channel 2 head, head of broadcast, and finally, head of free TV.
Vidanes completed an Advanced Management Program from Harvard Business School in 2014. She graduated at Ateneo de Manila University where she majored in communication arts.