Industry players flex muscles at trade fair

Text and photos by Dino Ray V. Directo III

Industry players placed their best foot forward over the weekend at a construction and trade fair held at the World Trade Center in Pasay City. Organized by the Philippine Constructions Association, Inc. (PCA), Philconstruct is the country’s longest running trade exposition in the country. 

The four day trade and expo show was simultaneously in two huge venues—the SMX Convention Center Manila and World Trade Center in Pasay City—and showcased the latest building materials and construction equipment from 23 countries. In addition, tents and massive outdoor displays were also put up in front of the venues that generated attention from both visitors and the commuting public. With more than a dozen construction-related and heavy equipment manufacturers displaying their latest models and innovative products, three major truck manufacturers stood out from the rest of the pack, namely: Hyundai Asia Resouces Incorporated (HARI), MAN and the country’s dominant truck manufacturer, Isuzu Philippines Corporation (IPC). Hajime Koso, President of Isuzu Philippines Corporation, said: “Participating in Philconstruct Manila allows us to showcase our credibility in providing a quality and reliable heavy-duty transport in the construction business.”


Along with 1,500 participating companies, IPC displayed its top heavy-duty models, the CYZ52M with 18-cubic meter dump truck body which as a GVW of 33,000 kgs - ideal for carrying construction materials. Also on display is Isuzu’s EXZ52K Tractor Head unit which has Gross Combination Mass of 60 tons – usually used for heavy and long hauling. 

Both models are now equipped with a 6WG1-TCR Blue Power Diesel Engine that is Euro V compliant - which promises to deliver low emission while maintain durability and fuel efficiency. The engine is tested to produce a maximum output of 400PS at 1,800 rpm and a maximum torque of 1,863 N-m at 1,300 rpm.

Isuzu's strong presence was topbilled by two of its best sellers, the EX2 and CY2 heavy and light duty trucks
“The building and construction industry is already a booming market with total of 3.8-million employed workers in 2017. The support of the government to implement infrastructure allows a new road map for a more safer roads and better smarter cities,” Koso added further. 

During the event, Isuzu offered promos and freebies to potential customers who will purchase a maximum of 50 units order per fleet account. To qualify, all registered customers were required to be physically attend the event with their name and company to avail a FREE LTO registration and 10,000 worth of parts coupons. Th IPC promo and freebies covered N-Series, F-Series, C&E Series, and other indent models.  


Hyundai showcased their latest Generation of the Hyundai XCIENT heavy-duty truck. Hailed both as Korea’s King of Fuel Efficiency and Hyundai’s heavyweight champion, the Hyundai XCIENT is the heavy-duty truck that set the new world standard in South Korea’s construction industry due to is its fuel efficiency, engine torque up, optimized suspension and tough components made of high tensile steel frame. Power, efficiency, and even the versatility of being used as a transit mixer or a dump truck—these are the traits that make up the Hyundai XCIENT, transforming it into your ideal construction partner that can bring your business more stability for the long haul. 

Hyundai's awesome trucks were lined up for all the crowd to see
Aside from the bringing the XCIENT and its dependability for your construction needs 24/7, the Hyundai Trucks and Buses are also ready to supply customers with upper body requirements such as: cement bulk carrier, lowbed & flatbed trailer (for container vans and for transporting heavy equipment), car carrier and fuel tank, thus guaranteeing better business efficiency. 


Exclusively distributed by MAN Automotive Concessionaires Corp. (MACC), displayed the redesigned “Lion”, the MAN TGS 33.360. The Euro-3 compliant TGS is powered by a 10.5 liter 360 bhp, six-cylinder inline diesel engine and is equipped with an Exhaust Valve Brake (EVB), Electronic Diesel Control (EDC), Speed Limiters, ABS and MAN BrakeMatic. It is matted to a 12-speed Tipmatic transmission. In this configuration, hauling capacity is rated at 70 tons and can be used for construction applications, as well as hauling applications. MAN also focused on driver comfort for all of its models by providing adjustable steering racks, pneumatic seats and air suspension for TGS trucks.

MAN displayed their workhorse, the TGS with a simulator for booth visitors
 According to Saatchi Bargas, MAN’s newly minted corporate communications specialist, MACC currently has two service centers for its trucks and buses, one long EDSA which is their main showroom and headquarters. It also serves as the primary service center for its buses and can accommodate up to 20 vehicles. MAN’s Novaliches facility serves as the vehicle assembly plant for the company and is manned by internationally trained and MAN certified mechanics and technicians.

Topics: Philippine Constructions Association , Inc

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