Hyundai Empowers Industries in Batangas City

Hyundai Asia Resources, Inc. (HARI) President and CEO Ma. Fe Perez-Agudo and Shaw Automotive Resources, Inc. (SARI) President Felix Limcaoco III, along with other top executives, led the groundbreaking ceremony of Hyundai Trucks and Buses Batangas City located along Diversion Road in Balagtas, Batangas City. 

At the groundbreaking of Hyundai Trucks and Buses Batangas were: (L-R) from Hyundai Asia Resources, Inc. (HARI) VP – Commercial Trade Jimmy Trazo, SVP – Trade Operations and Development Cluster Numeriano Cortez, Jr., EVP and CFO Ladislao Avila, Jr., and President and CEO Ma. Fe Perez-Agudo; from Shaw Automotive Resources, Inc. (SARI), President Felix Limcaoco III, SVP & COO Doroteo Sornet, and VP for Operations Maria Antonietta Alonzo.
Mr. Limcaoco expressed the team’s strong commitment to serve businesses in the provincial city, saying, “We are ready to address Batangas City’s growing mobility needs, especially those of its logistics and transport sectors.” 

For HARI’s part, Ms. Agudo responded, “Batangas is in the heart of CALABARZON, and the Batangas port serves as the international gateway for industrial and commercial trade with the rest of the world, requiring vast potential for moving international cargo, local produce and people. With the valuable addition of Hyundai Trucks and Buses Batangas to our Hyundai CV dealer network, we are empowered to move the economy further. Ang GUSTO nila, KAYA nating ibigay. KaSAMA nila tayo sa pagsulong ng maunlad na negosyo at kalakal sa Batangas City at CALABARZON.” 

2017 was a banner year for Hyundai trucks and buses. On its first full year of operations, HARI’s CV business grew by 883% from 2016, eclipsing the previous distributor’s all-time-high sales, and is poised to account for 10% of total vehicle sales in the next five years, aiming to double in scale by 2025. Moving into 2018, HARI aims to continue broadening its corporate horizon by addressing the freight, payload, and mass mobility needs of enterprises in Metro Manila and the emerging growth centers in the regions. 


Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai passenger cars and commercial vehicles in the Philippines, has been hailed four times as Hyundai Asia-Pacific Distributor of the Year (2005, 2006, 2008, and 2013), and twice as Hyundai Global Distributor of the Year (2010 and 2016). HARI boasts of its 42-strong dealer network, superior after-sales, dealer and customer relations support, and an enviable roster of best-selling commercial and passenger vehicles.

Topics: Hyundai Asia Resources
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