Metro Pacific Tollways South (MPT South) is prioritizing driver safety this National Road Safety Month with the launch of their “Alerto Kada Kilometro” (Alert Every Kilometer) campaign.
On May 15, MPT South kicked off the Alerto Kada Kilometro at the TasTrans Corporation in Las Pinas, Metro Manila, where more than 50 bus drivers who regularly traverse the Manila-Cavite Expressway (CAVITEX) were invited to participate. Government partners, Toll Regulatory Board (TRB) and the Metropolitan Manila Development Authority (MMDA), were also present.
This year, the campaign promotes driver alertness and focus, emphasizing their critical role in safe driving. MPT South introduced a challenging buzz-wire game that is designed to test participants’ alertness. In the buzz-wire game, triggering the buzzer with one mistake mirrors driving; a momentary lapse in focus can lead to accidents or violations on the road.
Aside from exciting games, the event also served as a wellness day for the drivers. Participants not only enjoyed different wellness activities but also provided them with valuable insights into road safety. Wellness booths including eye check-ups, and basic health check-ups, were set up in collaboration with Medical Center Imus.
Additionally, in partnership with Cavite State University (CVSU), drivers were refreshed on BLOWBAGETS, a vehicle maintenance checklist before hitting the road.
“Staying alert means always keeping your eyes peeled, being watchful for any potential dangers, and responding quickly to any shifts in traffic situations,” Raoul Ignacio, president and general manager of MPT South said.
“This marks just the kick-off event of the Alerto Kada Kilometro campaign which will run throughout the year. At MPT South, we are not just in the business of toll roads but also committed to ensuring the safety and well-being of all motorists who travel on CAVITEX
The Alerto Kada Kilometro road safety campaign aligns with MPTC’s broader ‘Mission: Road Safety’ initiative, which includes conducting road safety seminars and digital information campaigns.
These efforts aim to educate both the general public and motorists, ensuring their safety while traveling along MPTC expressways across Luzon and Visayas, including CAVITEX, C5 Link, CALAX, NLEX, NLEX Connector Road, SCTEX, and CCLEX in Cebu.