WOMEN are often thought to be shopaholics, they frequently go to the malls and are also often glued to their smartphones—searching for items to purchase in just a few swipes and clicks. Surprisingly, the latest statistics from the OLX Data Hub reveals that more Filipino men prefer to shop online.
Based on information gathered by the OLX Data Hub from search history and sessions on their platform in 2016, the company found that the three biggest growth drivers for online shopping last year are furniture, sports and health items, and baby-related goods. Additionally, across all three categories, majority are men aged between 25 to 34 years old.
For baby-related goods, 55% of shoppers are male, suggesting that more Pinoy men are open to searching for quality items for their little tykes. While it’s likely millennial men are first time fathers, they’re more aware that not everything needs to be new for their babies since children outgrow a lot of items, fast.
The top five items searched for in each category also give further insight to the life of the Pinoy millennial man.
Top 5 Searches for Furniture
Sofa/Sala Set/Sofa Bed; Tables; Cabinet; Bed; TV
Top 5 Searches for Sports and Health Items
Bikes; Helmet; Motorcycle; Bike Parts; Scooter
Top 5 Searches for Baby Stuff
Crib; Stroller; Baby Shoes; Walker; Baby Clothes
Additional findings based on OLX’s data suggest that Pinoy millennial men are practical shoppers looking for the most lucrative deals when it comes to furnishing their homes. Looking at the popularly searched items, pieces like sofas, tables, cabinets, and beds are all essentials when filling up their living space or bachelor pad.
Outside the home, millennial men are both adventurous and environment conscious. The data from OLX hints that their hobbies include motor, mountain, and city biking. This tells us that Pinoy millennial men are trying to find ways to dodge traffic jams and that they’re also concerned about leaving less of a carbon footprint in their quest for an adrenalin rush.
Whether for their hobbies or for their homes, data also suggests that Pinoy millennial men highly do their research online and find communities who can help them stay informed about their chosen interest.
“More than the usual buy and sell transactions on our platform, it has also become an avenue for different communities to share information and foster camaraderie online,” said Jean Magboo, Marketing Head of OLX. “Aside from the exchange of items, tips and recommendations also get shared, too. Meet-ups become more than just a business deal, but an enriching experience—making it a win-win situation for both buyers and sellers.”
The increase in Pinoy millennial men shopping online can also be attributed to communities that are present in platforms like OLX. Millennial women also have communities that continue to grow especially for those into fashion, make-up, and fitness.
More information about the latest numbers revealed by the OLX Data Hub can be found on yaman.olx.ph, which also has plenty of tips-related articles for different passions of both males and females.