HP Philippines enlists help of partners in war against grey marketing

HP Philippines is encouraging its distributors, resellers and end customers to help combat grey marketing in the country by being vigilant against the unfair trade practice.

HP Philippines enlists help of partners in war against grey marketing
Protect your business. Combat grey marketing now.​
Grey marketing diverts genuine commodities from their authorized distribution channels without the consent or knowledge of the manufacturer or brand owner, often to take advantage of the product’s high demand and retail price due to scarcity.

Across Southeast Asia, grey marketing has involved the sourcing of original electronics products and office equipment, including printers and supplies, from one country, and the subsequent legal importation to another country.

Grey marketing can also be used to circulate counterfeit products which often leads to suppliers losing the trust and loyalty of disgruntled customers and the manufacturer or brand owner damaging their reputation from the dubious quality and inferior performance of the fake products.

As a precautionary measure, HP Philippines is asking its dealers and resellers to only source HP original supplies from trusted distributors and to only request products that are sold locally so it can be covered by appropriate warranties.

HP Philippines is also asking its distributors and resellers not to distribute HP products beyond the country or area that they have been appointed for as this may lead to serious legal consequences.

HP channel partners and loyal patrons can report any suspicious trade of grey market printing supplies via email at [email protected].

Topics: HP Philippines , grey marketing
COMMENT DISCLAIMER: Reader comments posted on this Web site are not in any way endorsed by Manila Standard. Comments are views by readers who exercise their right to free expression and they do not necessarily represent or reflect the position or viewpoint of While reserving this publication’s right to delete comments that are deemed offensive, indecent or inconsistent with Manila Standard editorial standards, Manila Standard may not be held liable for any false information posted by readers in this comments section.
AdvertisementGMA-Working Pillars of the House