Singapore – Samsung Electronics has been named the best brand in Asia in 2019 for the eighth year in a row, according to results from ‘Asia’s Top 1000 Brands’ annual online survey conducted by Campaign Asia-Pacific in collaboration with Nielsen.
The ranking—which aggregates views from across 15 major product categories including automotive, retail, F&B and consumer electronics—is based on consumer insights and offers a clear measure of the most highly regarded brand names today.
Samsung became number one across six categories, including the most mobile-friendly brand, the strongest local brand, and the brand with the values that best align with those of respondents.
This year’s Top 1000 Brands survey also saw Samsung coming out top in the mobile phone, TV manufacturer and smart home technology categories.
The study explores consumer attitudes in 14 markets in Asia. To ensure an accurate representation through this study, the survey targets age, gender and monthly household income to establish a balanced survey landscape.